GFF GRP invests in value-add and ground-up multifamily and residential real estate along Florida’s East Coast and across the Southeast. We partner with operators, family offices and capital providers on transactions from $2 million to $100 million.
For more than ten years, GFF GRP has bought, renovated and managed small multifamily and residential properties from South Florida to Volusia County. Our work spans value-add rentals, renovation-and-resale projects and contract assignments, so we know how deals are found, fixed and financed at street level.
Today we’re taking that playbook to larger multifamily, ground-up development and recapitalizations. We work alongside partners who share our discipline and our long view.
We underwrite to today’s interest rates, insurance costs and property taxes. We pursue a basis that works without cap-rate compression.
We self-manage our properties and oversee renovations directly with trusted local contractors. That keeps us close to every dollar and every resident.
We size debt to cash flow, not maximum leverage, and plan realistic reserves and timelines. The capital structure should survive a bad year.
We set clear roles, report transparently and share economics that reward results. Most of our current holdings are joint ventures.
Our edge is a vertically integrated operation. We generate our own deal flow, oversee our own renovations and manage our own properties, so partners get an operator, not a middleman.
In-house lead generation and marketing technology put us in direct contact with owners, often before a property ever reaches the market. The engine behind our assignment business now points at larger assets.
We manage our portfolio ourselves, including leasing, maintenance and resident relations. That gives us direct control of expenses and service quality, and real operating data behind every underwriting assumption.
We use AI and automation across sourcing, underwriting and day-to-day operations to screen more deals, stress-test every assumption and run a tighter operation. People who have bought, renovated and managed real properties still make every decision. Technology gives us speed; experienced judgment makes the call.
A decade of purchases, renovations, resales, assignments and double closings from South Florida to Volusia County. We know the contractors, closing agents and lenders on the ground.
Four real estate strategies with one discipline, plus a selective venture program.
Existing 5–150 unit communities with below-market rents, deferred maintenance or management upside, typically older buildings in submarkets with little new supply. Our cycle is to acquire, renovate, stabilize and refinance. Then we hold for long-term cash flow, or sell when the business plan calls for it.
Small multifamily, townhome and infill residential development, including workforce-housing opportunities under Florida’s Live Local Act.
Recapitalizations of well-located assets facing debt maturities, structured with our partners. More of these situations are appearing as 2021–2022 bridge loans come due.
Single-family and townhome renovations, resales and contract assignments. This is the base of our track record and a steady source of local deal flow.
Operating businesses where our capital, network and operating experience make a measurable difference. Today that includes our joint venture in hospitality and travel marketing companies generating $65M+ a year, part of a $150M+ platform.
If an opportunity fits the profile below, we want to see it. Brokers, operators and owners: we review every submission and respond quickly.
A representative selection from our portfolio: older, well-located housing we bought with a plan to improve it. Most are joint ventures, and three sit in currently designated Opportunity Zones.
| Asset | Market | Units | Acquired | Built | Structure |
|---|---|---|---|---|---|
| Quadplex | West Palm BeachPalm Beach County | 4 | 2023 | 1976 | Joint venture |
| Quadplex | West Palm BeachPalm Beach County | 4 | 2021 | 1973 | Joint venture |
| Two-unit residence | West Palm BeachPalm Beach County | 2 | 2022 | 1976 | Joint venture |
| Duplex | Palm CityMartin County | 2 | 2020 | — | Joint venture |
| Two-unit residence | West Palm BeachPalm Beach County · Opportunity Zone | 2 | 2019 | 1928 | Joint venture |
| Townhome | West Palm BeachPalm Beach County · Opportunity Zone | 1 | 2020 | 1970 | Joint venture |
| Townhome | West Palm BeachPalm Beach County · Opportunity Zone | 1 | 2019 | 1970 | Joint venture |
| Townhome | Port OrangeVolusia County | 1 | 2024 | — | Joint venture |
Selected current holdings shown. Other holdings, and past renovation-and-resale projects and contract assignments, are not listed individually. Opportunity Zone status reflects current federal designations. Additional detail is available to prospective partners on request.
Beyond real estate, GFF GRP is a joint-venture partner in hospitality, vacation and travel marketing companies that generate more than $65 million in annual revenue. Those companies are part of a broader platform producing more than $150 million a year, and our team plays a hands-on role across it, from media and lead generation to sales centers and customer service.
The overlap with real estate is deliberate. Marketing resort and hotel stays at scale gives us a ground-level view of hospitality demand. The same marketing technology, data and sales operations power our direct-to-owner deal sourcing.
Revenue figures are approximate and unaudited. They describe the operating companies and the broader platform, not GFF GRP INC. Our ownership is in the joint-venture companies.
We work with three kinds of partners. Tell us which one describes you and we’ll follow up directly.
Looking for a disciplined local partner on Florida’s East Coast or in the Southeast? We bring sourcing, underwriting and execution. You bring capital, balance sheet or complementary expertise.
We are building long-term relationships with bridge, construction and permanent lenders for 5–150 unit multifamily and infill development in Florida and the Southeast.
Have an opportunity that fits our criteria, whether on- or off-market? Send it over. We review every submission and respond quickly, and we value sources who bring us repeat business.
Mike leads GFF GRP’s investment activity, including acquisitions, capital partnerships and asset management. Over more than ten years he has acquired, renovated and managed small multifamily and residential properties from Palm Beach County to Volusia County. He also has a long record of renovation-and-resale projects and contract assignments across South Florida.
Mike also brings deep experience in lead generation and marketing technology from his operating ventures. It powers the firm’s direct-to-owner deal sourcing and its AI-enabled underwriting and operations, always with experienced judgment in the loop. His focus now is scaling that platform into larger multifamily, development and recapitalization opportunities with aligned joint-venture and capital partners.
Partnership, investment, lending and deal inquiries all go straight to our principals.
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